2010 Committee Goals Report
MetroTex Association of REALTORS
Executive Summary Report on 2010 Strategic Plan & Goals
Strategic Plan & Goals Year-end Summary
The four 2010 goals had 60 individual action items to be accomplished by 11 committees. Overall, the campaign finished at 88% complete with the most progress being made on Goal #2 at 91% complete and Goal #4 at 90% complete. Goal #3 finished at 84% complete and Goal #1 at 88% complete. The committees achieving the highest success rate during 2010 were the Professional Development, Forms & Contracts, MetroTex Leadership, Community Outreach, Affiliate Forum and MetroTex REALTORS In Action Committees - all accomplishing 100% of their combined action items for the four Association goals.
4th Quarter 2010
Goal 1: Maintain an average level of membership at 13,000 in 2010
The 2010 budget anticipated 11,295 renewals and 1,749 new members in 2010. Renewals on 2010 dues hit 12,018 which is 743 members or 6% over budget. New members joining MetoTex in 2010 totaled 1,913, which is 164 members or 9% over our budget. The 2010 goal was met as the average membership level during the 12 months of 2010 was 13,110.
Things to look for in 2011 are targeted marketing efforts to offices in key service areas utilizing an in-house developed presentation package, a higher level recruitment campaign in the summer of 2011, and continued branding of the MetroTex Association of REALTORS members through our website, social media outlets, and all available avenues.
Goal 2: Increase by 10% the number of members participating in Association leadership and the life of the Association (committees, task forces, TREPAC volunteers, MLS)
2010 committee participants increased by 124 members or 21% compared to 2009, however the majority of this growth (45 participants of the 124 or 36%) was due to the addition of the YPN Chapter and the Regional Advisory Councils put in place this year. While the number of members participating in committees is up 21%, the average attendance at committee meetings through December 31, 2009 shows an overall decline of 5.17% for the 2010 year compared to 2009 year. The committees showing positive participation in both members and average attendance in 2010 are the MetroTex REALTORS in Action Committee, the MetroTex Pac, the MetroTex Leadership Committee and the Board of Directors. All other committees are down in attendance for the year.
The Professional development committee has made over 940 calls to new members since the beginning of 2010, and the response and member feedback to this effort was extremely positive.
The Community Outreach held an Open House event at the Association offices on September 28, 2010 from 2:00-5:00 with a very positive response from participants. This has been designated an annual event because of the positive outreach it created with members. This event not only featured the resources of the Association, but it also highlighted how MetroTex builds neighborhoods.
Goal 3: Increase by 10% the Association’s multicultural education and information resources for members and the diverse population of homebuyers
MetroTex was awarded a $24,500 grant through NAR as part of the NAR Foreclosure Prevention and Response Program. The MetroTex Foreclosure Campaign includes the following initiatives:
REALTOR Training: In 2009 and 2010 the MetroTex Association of REALTORS held 17 training sessions related to NAR’s SFR (short sale and foreclosure) certification. As result of our training over 1300 REALTORS® started down the path to become a certified SFR.
Consumer Training :After completing 17 SFR (short sale and foreclosure) certification courses MetroTex began its partnership with the North Texas Housing Coalition to start the consumer outreach. The Coalition has the experience of 17 years of consumer counseling and provided MetroTex with the right tools to provide five regional consumer training sessions on foreclosure prevention. The Coalition follows up with consumers on financial education to assist them with the tools to resolve past financial miscalculations. This outreach of consumer training throughout the MetroTex service area on credit repair, the foreclosure process, and foreclosure prevention will provide valuable information to the diverse population of homebuyers in this region.
The Forms & Contracts Committee completed a video that promotes the Association’s forms and resources available in Spanish. This video is on the Association website and was pushed to various social media outlets.
Goal 4: Improve by 10% the brand visibility and awareness of MetroTex in the North Texas Market
The first quarter impressions totaled 42,839,568 and the total publicity value was calculated at $28,836. There were four print hits, 28 internet hits, eight broadcast hits, and three radio hits. Compared to the first quarter of 2009 there were 74,505,725 hits for a total publicity value of $85,949.14, this was a decrease of 42% or 31,666,157 hits and a decline in publicity value of 66% or $57,113.14. No press reports for second, third or fourth quarters 2010 have been submitted, but this section will be updated when received.
During the last two weeks of July, 2010 members of the MetroTex Management team called on 1,861 offices to check in on services and to get feedback on how the Association could better serve its members.
List 1 (Ginny): 38/154 not reached = 75% success rate
List 2 (Debi): 44/154 not reached = 71% success rate
List 3 (Peter): 84/154 not reached = 45% success rate
List 4 (Art): 70/154 not reached = 54% success rate
List 5 (Cindy): 88/154 not reached = 42% success rate
List 6 (Bill): 72/154 not reached = 53% success rate
List 7 (Joe): 49/154 not reached = 68% success rate
List 8 (Annette): 74/154 not reached = 51% success rate
List 9 (Barbara): 68/154 not reached = 55% success rate
List 10 (Claire): 50/154 not reached = 67% success rate
List 11 (Jason): 79/154 not reached = 48% success rate
List 12 (Cathy): 134/167 not reached = 19% success rate
Out of 1,861 calls to unique brokers throughout our service area, we were able to get feedback from 1,012 or 54%. It was a great opportunity to let the brokers know about the service center nearest them, though the large majority knew about them already. Those that didn’t know were happy to get the information. Many referenced the fact that the multiple locations caused them to leave another Association for MetroTex, in addition to the great services and support staff. It was also a way for us to promote our mobile lab training, our MLS M.A.P.S. program, and the tremendous amount of classes and training we bring to all of our locations.
Things to look for in 2011 include adding tracking statistics of the traffic coming to www.dfwrealestate.com as well as widespread promotion of the consumer property search portal of the website.
